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full exchange of gift vouchers

YourThe advertiser's gift vouchers finance a media campaign

Biguine campaign

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objective

To enable the advertiser to launch a media campaign without any cash expenditure and to generate traffic at the sales outlets, while at the same time financing a media campaign.

benefits

This model is 100% certain, since the exchange of media space and gift vouchers is simultaneous.

This model is risk-free for both the advertiser and the agency: the exchange of media space and gift vouchers is simultaneous.

There are no financial flows, since the sale of the media plan and the sale of the gift vouchers are offset.

The plan is proposed and purchased by TEC, and can be approved by the media agency.

principle & model

You haveThe advertiser has gift vouchers.

  • You wish to invest in a media campaign but do not have the necessary cash budget.

  • You wish to finance a media campaign with your gift vouchers and generate traffic at your sales outlets.

The advertiser wishes to invest in a media campaign but does not have the necessary cash budget.

The advertiser wishes to finance a media campaign using gift vouchers and to generate traffic at the sales outlets.

You offerThe advertiser proposes a volume of gift vouchers which TEC values in terms of media space. TEC purchases the gift vouchers and proposes a media plan on a full exchange basis, notifying the media agency accordinglyin collaboration with the media agency. The sale of the gift vouchers will finance the media plan.

execution & process

1

Finance

The advertiser uses TEC to finance a media plan on a full exchange basis.

The agency offers the advertiser, which has no budget, a full exchange.

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2

Assessment

TEC values the gift vouchers and proposes a media plan.

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3

Simulation

TEC presents the advertiser with a simulation and notifies the media agency accordingly.

The agency presents the advertiser with a simulation.

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4

The gift vouchers

Once approval has been obtained, TEC purchases the gift vouchers and provides the media plan.

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5

Campaign

The media campaign is launched and billed for the same amount as the invoice for the gift vouchers.

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6

Billing

The 2 invoices can be offset.

example

TEC values gift vouchers at €300K (10,000 gift vouchers at €30).

TEC and the advertiser negotiate as to how and when the gift vouchers can be resold.

TEC proposes a media plan.

The media agency and the advertiser approve the proposal.

TEC provides the media plan and receives the gift vouchers as payment.

The advertiser and TEC invoice each other for the contractually agreed amount.

TEC bills the fees agreed during the negotiations, if any.

in short

You haveThe advertiser has no budget but would like to finance a media campaign.

TEC purchases yourbuys the gift vouchers from the advertiser in exchange for media space.

TEC offers you a media plan in exchange for your gift vouchers.

TEC and the agency propose a media plan to the advertiser.

We exchange an invoice for the same amount.

TEC and the advertiser invoice each other for the same amount